MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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MARKETING

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

February 15, 2023 • Brandon White • Season 1 • Episode 15

0:00 | 13:53

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

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