The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy. Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research. We wrap up with three specific ways to use anchoring in y...