How LMNT Turned Salt Into a $200M Business. A Marketing Case Study

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podca...