How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
MARKETING
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Show Notes
Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Cla...
In this episode
Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to…