Marketing Analysis with Jeff Greenfield CEO of Provalytics

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly. About Jeff Greefield Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology. Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA...