Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US ...
In this episode
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.