Decoy Effect: The "Useless" Option That Increased Revenue 43%

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered. Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing. After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice. We’ll look at the or...