How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
MARKETING
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Show Notes
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing. And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by ...
In this episode
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing. And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.