TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
MARKETING
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Show Notes
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it. Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US C...
In this episode
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.