Influencer Marketing Strategy
Influencer Marketing Strategy
MARKETING
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Show Notes
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS: Influencer Marketing Effectiveness Study in Journal of Marketing https://journals.sagepub.com/doi/abs/10.1177/00222429221102889 Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising https://www.r...
In this episode
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.